The Difference Between Virtual Reality (VR) and 360 Video
While many people use the terms virtual reality (VR) and 360° video interchangeably, there is in fact a distinction between the two. Virtual reality, strictly defined, requires the generation of a fully digital environment, generally has greater opportunities for interactivity in the experience, and cedes control over the story experience to the viewer. 360° video, however, is a live action capture of a real world event or setting, without the need for a pre-rendered digital environment.
Understanding 360 Video
Here’s how you need to think of 360 video. Imagine standing inside of a globe and looking straight ahead. You’re only consuming about a quarter of what is happening all around you. If the camera produces video at full HD, then what you’re seeing is below standard definition (SD). The higher the native resolution, the higher the fidelity of the 360 experience. That’s why cameras that produce in 2K, 4K, and 8K will be so important.
The Power of 360
VR is a complex experience, but also the extremely rewarding. VR/360 content was found to elicit higher emotional engagement and longer engagement periods than traditional 2D, according to YuMe and Nielsen. BI Intelligence predicts that global VR headset shipments will increase 359% over the next six years, from 12 million in 2017 to just over 55 million in 2022.
Events in 360 Video – Weddings
With specialized equipment, 360 videography has the potential to capture live events in vivid and immersive detail. The obvious use case for this exciting new type of media is 360 wedding photography. Capturing the highlights from a big day in 360 video can enable the viewer to go back to that place in time again and again.
VR My Wedding provides custom 360 video services for our wedding and event clients in order to provide them with the highest quality VR/360 experience of their big day as possible. Just contact us!